Marketing Management
Phil Kotler, Kevin KellerKotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Kategorie:
Rok:
2008
Wydanie:
13
Wydawnictwo:
Prentice Hall
Język:
english
Strony:
816
ISBN 10:
0273718568
ISBN 13:
9780273718567
Plik:
PDF, 39.05 MB
IPFS:
,
english, 2008